Experiment: Do LinkedIn Pods Work? (Or Are They Primarily Embarrassing?)

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This previous November, I chose to do an experiment. I wished to see if LinkedIn pods in fact worked or if they were simply a waste of time.

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself.

I’m not necessarily a recognized LinkedIn believed leader with countless followers, but I post about my composing work on a relatively regular basis and have even gotten a few customers through LinkedIn. So a couple of more followers and engagements with my posts absolutely wouldn’t hurt.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the fundamentals.

A LinkedIn pod, often called an engagement pod, is a group of people who have consented to connect and engage with each other’s material on LinkedIn. The concept is that by being in a pod, you’ll be able to increase your connections and, subsequently, your chances.

In an engagement pod, members accept like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and connect with it.

Many engagement pods work on the principle of reciprocity. So, if you desire people to like, comment, or share your content, you’ll need to do the very same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be helpful due to the fact that they can:

  • Magnify the reach of your material
  • Help you get more engagement on your content (likes, comments, shares)
  • Offer extended networking chances
  • Engage employees to support your brand

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will carry out much better.

This is specifically essential due to the fact that the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too regularly might be marked as spam.
  2. Low-quality posts: Posts that do not follow best practices, or do not get enough engagement, will be identified “low-grade.”
  3. High-quality posts: Posts that are simple to check out, encourage concerns, and include strong keywords will be labeled high-quality and, for that reason, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to join a LinkedIn pod

There are a couple of different ways to join a LinkedIn engagement pod.

First, you can begin your own pod by developing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.

Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups focused on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are also third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and different other pods on platforms like Telegram.

Methodology

I try out all 4 kinds of engagement pods to see which ones worked best. I used a different LinkedIn post for each method so that I might properly track any distinctions in engagement across techniques.

Here’s a breakdown of that process.

Manual pods: I utilized a post on scheduling Buy Instagram Verification reels.

Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this approach, I used a post I ‘d shared on recession marketing

. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I used a post I wrote for Best SMM Panel on social networks share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were utilized here. Manual LinkedIn pod technique I started by creating a manual LinkedIn pod of my own.

I picked a little group of my writer pals (due to the fact that they understand the research process)to pod up with. I sent them a quick message describing the technique and motivated them to interact with each other.

Luckily, they’re all great sports, and I immediately started receiving a barrage of LinkedIn notices showing the support of my friends.

I likewise instantly observed some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in simply a number of hours! LinkedIn-specific pod method I also signed up with a few LinkedIn group pods focused on digital marketing and social media.

The variety of members really varied in these groups. One had over a million members, at the others had simply a few dozen. I picked a mix of high-member pods as well as a couple of smaller sized ones. If

vanity metrics have actually taught me anything, it’s that just because a great deal of individuals

are in your circle, it does not imply they’re in fact paying attention. Some of the pods I discovered in my search were referred to as non-active, so I kept away from those. Of all the groups I joined, Video game of Content was the only one that appeared to have routine posts from other users. The rules of GoC were pretty basic: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays relevant. Group members can then discuss the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post remarks, I did see great deals of people replying to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those exact same group members

. So, yeah, this was working. A minimum of in regards to garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content

users commenting on each others linkedin posts”width= “620”height= “470”/ >

I went in and followed suit, engaging with posted links and

commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also set up the lempod extension on my Google Chrome internet browser. lempod offers a digital marketplace full of LinkedIn engagement pods you can join. I signed up with a couple of pods focused on digital marketing and social media. The very first one I was accepted to was called”Content+ Social Network Marketing pod”. That seemed appropriate. I instantly published the link to my post. When I shared the link, the screen opened to a big chart, with a list of people

” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.

Within simply a couple of minutes, my impressions had grown from 191 to 206. I also had six brand-new comments. I viewed this number progressively climb over the next hour.

While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might indicate these users were in fact thinking about my work.

Not to point out, the engagement was being available in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run up until I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, however I was never ever authorized.

It appears this group might

be non-active now. I did not find any other active LinkedIn pods to join on other channels. Outcomes TL; DR: At first glimpse, it may look like the Automated LinkedIn pod was the most reliable pod, however I actually believe it was the Manual pod for reasons that I will describe below. In either case, none of the LinkedIn pods really made a big distinction for me or helped grow my existence on the platform significantly.

Method Likes Comments Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more details and context on these outcomes.

Handbook pods

This looked like the most natural, many consistent method. Because I was leveraging people I currently knew, the comments were authentic, appropriate, and genuine.

Not to point out, these people are really in my market– meaning if my posts show up in their feeds to their connections, it might help me network further.

Absolutely nothing about this technique came off as spammy, though I do not understand how practical it is to ask my buddies to do this every week.

Throughout one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique brought in the most comments, actions were unclear and less relevant than those discovered in my manual pods. Plus, the majority of these people worked outside of my market. So, there most likely isn’t much benefit to my material appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This technique definitely generated the most likes and comments. But, I didn’t see any pertinent profile sees, direct messages, or connection demands come through. Also, while there were a lot of brand-new remarks, they were all basically the same:

  • “Really cool Hannah!”
  • “Fantastic post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear comments signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).

I can only imagine that other users may see this and think the exact same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any additional engagement from this technique.

What do the outcomes indicate?

Here are the main takeaways from my experiment.

Authentic pods have merit

There is certainly some engagement to be gained from utilizing LinkedIn pods. Pods that are comprised of appropriate, authentic connections within your industry can definitely help to amplify your content and get you more views, likes, and remarks.

Spammy pods won’t get you far

However, if you’re attempting to game the system by joining pods that have plenty of fake accounts or that are unassociated to your industry, you’re not going to see much benefit. So what if you got 50, 100, or 200 likes? They don’t imply much if they’re coming from accounts that will never ever do business with you.

LinkedIn pods ARE awkward

I think what struck me most about this experiment was the discomfort that included having a lot of inapplicable strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anybody took a better look it would be quite obvious the engagement was spam.

Just as I would not suggest businesses purchase their Buy Instagram Verification fans, I wouldn’t recommend they utilize engagement pods. Perhaps, in many cases, where the pod members are hyper-relevant to your niche, it’s worth it. But if it looks suspicious, opportunities are your audience will discover. And the last thing you want is to lose their trust.

Concentrate on close, appropriate connections

If you still want to sign up with a LinkedIn pod after reading this, the very best way to use them is to join ones that pertain to your market which are comprised of connections that you can authentically engage with. This way, you’re getting targeted engagement that can cause valuable relationships (and, hopefully, genuine clients).

Here are a few ideas for discovering the best LinkedIn pods:

  • Take a look at groups associated to your industry or specific niche. A lot of these will have pods connected with them.
  • Ask trusted connections if they know of any good pods to sign up with.
  • Develop your own pod with a group of similar individuals.
  • Avoid excessively spammy pods that are just focused on promoting content and not engaging in genuine conversations.
  • Most of all, focus on great, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn content– together with all your other social channels– easy, so you can invest more time producing quality content, tracking your efficiency, and learning more about your audience. Try it totally free today.

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