Google verifies an upgrade to its spam detection system, called the December 2022 link spam upgrade, is rolling out now and will take up to 2 weeks to finish.
What’s In The December 2022 Link Spam Update?
Google is updating its spam detection system with the ability to find purchased links and spot domains used mostly to pass links to other websites.
The December 2022 link spam update utilizes Google’s AI-based spam-prevention system, SpamBrain, to nullify unnatural links.
In addition to finding spam directly, Google states SpamBrain can now recognize websites buying links and websites used for constructing outbound links.
Will The December 2022 Link Spam Update Impact My Website?
Google recommends that rankings may alter as the December 2022 link spam upgrade neutralizes abnormal links, removing any signals passed to the linking domain.
This upgrade impacts search results in all languages, possibly producing a prevalent impact.
Whether your site is affected by this update boils down to how you acquire links and how you connect out to other pages.
Google has rigorous standards against acquiring links primarily to improve search rankings. Furthermore, Google has standards about certifying links passed to other sites.
If you’re embedding an affiliate link within a body of text, for instance, you require to qualify that link with a rel=sponsored tag.
Failing to tag affiliate links properly might lead to your website getting hit by the link spam update.
In addition, you need to tag links in guest posts with rel=nofollow, or that could get you in trouble with Google too.
If you’re following Google’s best practices concerning inbound and outgoing links, it’s unlikely the December 2022 link spam update will negatively impact you.
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