Google is bringing two new metrics to GA4 residential or commercial properties that online marketers can use when developing customized reports.
Google Analytics is including 2 new metrics to GA4 residential or commercial properties that offer more insight into how many pages visitors view and
for how long they remain. Views per session and average session period are now readily available in Explorations and Reporting Personalization in
GA4. Views per session tracks the number of app screens or webpages individuals take a look at throughout a single check out, while average session duration determines the time users spend on the website.
A statement from Carly Boddy, Item Supervisor at Google Analytics, shows how to add these metrics when building customized reports:
Build reports from scratch to fulfill your company needs in Reporting Customization with these new metrics now readily available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session duration for Universal Analytics (UA) residential or commercial properties, there are a few essential differences to know concerning GA4.
You’re most likely to see a difference in session counts, which can differ from service to service based upon the list below factors:
- Location: UA properties count a new session at midnight even if the user hasn’t left, which indicates session counts might be higher than GA4. Think about the time zones of your users and how most likely they are to cross the midnight limit to restart a session.
- UTM Tagging: UTM tagging on your website will reset the session in UA, which indicates you might see a much greater count of sessions in UA than in GA4.
- Filters: The information in UA reporting might be subject to view filters that leave out information. The information in GA4 reporting for GA360 consumers might go through filters that specify which information from a source property appears in a sub-property.
- Estimate: GA4 homes utilize a statistical estimate of the variety of sessions on your website or app by approximating the number of unique session IDs, while UA residential or commercial properties don’t approximate the number of sessions. GA4 residential or commercial properties more effectively count sessions with high precision and low mistake rate.