Google’s John Mueller: WordPress Not Inherently Much Better For SEO

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In action to a thread on Reddit, Google Search Advocate John Mueller states there’s no inherent SEO benefit to using WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar concern numerous practitioners run into in their careers.

Is WordPress much better for SEO than coding your own site?

Other variations of that concern consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the answer is always the same.

WordPress isn’t naturally better for SEO than any other choice. It’s one of many methods to develop a website that ranks in Google.

Mueller On WordPress For SEO

In action to whether utilizing WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the material if you don’t invest all your time developing a brand-new CMS for yourself. (some people choose making a CMS, so YMMV).”

As Mueller states, the most considerable advantage WordPress uses is the ease of use compared to by hand composing code.

Nevertheless, that’s only beneficial to the website owner. It makes no distinction to Google if a site is constructed with WordPress.

This question shows up often and deserves reviewing due to the misinformation flowing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread directly beneath Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more efficiently than other CMSs.

That’s incorrect, though the myth of WordPress being much better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For additional information relating to the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Creator Loren Baker. Baker notes the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel