How to Generate income as a Freelance Social Network Manager [2023]

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Whether you are wanting to begin a side hustle or a new career change, working as a freelance social networks supervisor can offer you with flexibility while still working on jobs you are enthusiastic about.

However it’s tough to understand where to start, and you may have more concerns than responses on how to earn money as a social media supervisor. Let’s evaluate what you need to get going.

Oh, and if you want to hear recommendations from our own internal social networks group here at Best SMM Panel on how to become a social media manager, enjoy this video:

Perk: Personalize our complimentary, professionally created resume templates to land your dream social networks task today. Download them now.

Who is a freelance social networks supervisor?

A freelance social media manager is a social networks specialist worked with by clients who wish to outsource their social technique and execution.

Usually, freelance social networks managers deal with multiple business and clients at a time.

Services commonly provided by freelancer social networks managers can include:

  • Social media technique
  • Developing and managing content calendars
  • Content production (photography, style)
  • Content composing
  • Scheduling and publishing posts
  • Community management (engaging with followers, responding to DMs and comments)
  • Analytics and reporting

9 abilities that freelance social media managers need to have

If you wish to follow the freelance path, you’ll require to cultivate entrepreneurial skills on top of your social networks management know-how.

You might be great at getting outcomes for your customers, but you can end up struggling if your service procedures aren’t strong.

Here are nine skills you ought to develop if you want to become a successful social networks manager.

Material writing

Social media has actually grown more visual over the last few years, however a great caption goes a long method in establishing an engaged neighborhood.

Freelance social media supervisors need to be good at copywriting and modifying, as the most effective social media posts are brief, stylish, and witty.

Material creation

A freelance social media supervisor uses lots of hats, and material development is no exception. In a lot of cases, you may be anticipated to create graphics, Buy TikTok Verification videos, or photography.

You do not have to be a Photoshop professional, either. Tools like Canva make style super easy with templates customized for social networks posts.

Whether you’re taping videos for Buy TikTok Verification or taking pictures for Buy Instagram Verification, you need a mobile phone capable of capturing material and modifying it for numerous social media platforms. Each platform has its own image and video specs, so make sure you’re producing material that fits.

Community management

There are a great deal of individuals engaging with a brand’s social networks pages. From DMs, comments, and reviews, a social media manager might be expected to respond to each message.

It’s lengthy, and many brands outsource this element of social networks management. Excellent neighborhood management requires being arranged and careful (ensuring no customer care concerns are missed out on), following the brand name’s tone of voice standards, and having real interactions with the community.

Analysis and reporting

This is a big one. Social media provide a great deal of information, and your customers will expect you to be able to gather and evaluate it. You require to be able to arrange through the numbers to discover actionable insights.

You’ll likely require to offer a monthly report to reveal your clients the outcomes of your campaigns. (Psst, here’s a complimentary social media report template.)

Your social reports should outline the outcomes of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if appropriate.

Presentation and sales

As part of your freelance organization, you require to have the abilities to pitch and offer your services to prospective customers. This is probably an ability you didn’t require in your business life as a social networks supervisor, however it’s essential as a freelancer.

Among the most difficult features of freelancing? Client jobs can end, and you may not have brand-new clients lined up to take their spots. Getting good at freelancing methods discovering how to keep your eyes open for new chances.

Pitching and offering your social media services will end up being more comfortable the more you practice.

Client relationship management

Improving your relationships with your clients can grow your service. After all, if your client likes working with you, then chances are they’ll continue to send out work your way. They may even refer you to others in their network or supply a testimonial for your website.

Building and maintaining client relationships is vital to being an effective social networks manager. While your present clients are necessary, you don’t wish to neglect other relationships. You’ll wish to keep tabs on your prospective customers and past customers and let them understand if you have schedule.


Social network managers require to have their fingers on the pulse of the latest patterns. This can mean everything from memes to present events. Without this perspective, social media projects can look outdated or not pertinent.

For instance, Wendy’s used the timing of the FIFA World Cup 2022 to promote an unique prize for the winners of the U.S.A. vs. England video game. The winning nation scored free french fries in the Wendy’s app.

Considering that the video game ended in a draw, both countries got free french fries (or chips for the English).

Job management

Organization is another important skill for freelance social media supervisors. Not just do you require to handle content calendars, however you also require to keep an eye on your own organization. While you may have dealt with job supervisors in previous functions, going freelance ways handling this task yourself.

You’ll require a social networks management workflow to make sure possessions are delivered on time and authorized by your clients. You’ll likewise need a procedure to ensure your invoices are getting provided and paid.

Marketing and technique

Comprehending marketing methods and how they will affect your social networks projects are non-negotiable abilities. You may be accountable for developing a social networks marketing method that aligns with the client’s service goals– and even if you aren’t developing the method, you’ll likely be following somebody else’s.

Every social networks post needs careful reflection on how it helps grow the customer’s organization. Strategic believing turns a social media post into engaging content.

How to end up being a freelance social networks manager in 2023

Step 1: Establish your service

Before you can work as a freelance social networks supervisor, you should consider what you need to do lawfully to establish a business.

This will vary depending on nationwide and local laws, however may include:

  • Choosing which kind of business you need to register (such as a sole proprietorship or a restricted liability business).
  • Registering your service name (which needs to be special); check hallmark databases if you want the choice to hallmark your brand in the future.
  • Registering for a tax number (not all freelancers require one, so be sure to investigate the criteria for your circumstance).
  • Getting your business license (which typically requires to be restored yearly).
  • Producing a company savings account (optional, talk to an accountant).

Along the method, you may want to speak with a tax professional to figure out just how much of your profits you ought to set aside for taxes. They might likewise have the ability to offer suggestions on which service type would best match your requirements.

You might likewise want to create a business email and social networks accounts (or a minimum of reserve the deals with for your company name, in case you decide to construct them up in the future). This will work when you start marketing your organization more openly and require to establish a brand name.

Action 2: Build a portfolio

When you have actually looked after the legal element of freelancing, you need to consider developing a portfolio to demonstrate your competence.

There are a couple of various ways to showcase your expert portfolio. Some ideas include:

  • Building a website
  • Using your LinkedIn profile
  • Producing PDF files
  • Using a Google Folder to save your case studies

If you have actually just worked full-time corporate roles, you can utilize projects and examples from those functions to develop your portfolio. Just ensure you concentrate on the social media marketing methods you have actually added to and the results for which you were accountable.

Step 3: Cost your services

Rates your services is probably among the most agonizing parts of a freelancer, particularly if you are brand-new and unsure of what is a reasonable rate. There are many aspects to consider, including your wanted income, business expenses, taxes, and more.

We go over some benchmark rates below, but you ought to consider connecting with fellow freelance social media supervisors to learn what they are charging for their services. Doing your own primary research can help you develop a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the enjoyable part: landing your very first clients. No matter how talented you are as a social media manager, you need to put yourself out there for customers to know you’re readily available as a freelancer.

Here are a few ideas to help you begin:

  • Networking occasions. Networking occasions are a terrific method to put yourself out there and fulfill brand-new people. If you have a specific niche, you might want to go to occasions where you can satisfy individuals from that industry. And do not forget your fellow freelancers. They can offer valuable insights into working as a freelancer and may even suggest you to their customers.
  • LinkedIn. An enhanced LinkedIn profile can assist customers find you and inquire about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Many Slack and Buy Facebook Verification groups frequently have channels where members can share self-employed social media jobs. It’s also a terrific place to keep track of trends and network with other freelancers.
  • Word of mouth. Past and current clients can become a fantastic source of recommendations. Once you’ve worked with a happy customer, let them understand that you’re open to recommendations as they typically know other friends/contacts like themselves.
  • Material marketing. If you wish to construct a longer-term steady source of client recommendations, think about starting a newsletter, blog, or Buy YouTube Subscribers channel. Your content ought to cover subjects prospective clients would be interested in (such as “social media ideas for [your target industry]) and consist of a CTA discussing your freelance social networks services.

Step 5: Establish extra skills

Structure associated abilities can make your resume stand out and may make clients employ you.

Here are some skills to think about working on:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online reputation management
  • Material repurposing

2023 social media freelance rates

Rates your freelance social media work can be challenging due to the fact that there are lots of variables to consider. Your social media management rate need to be based on your experience, value, business expenses, and your client’s budget plan and scope of work required.

It also depends upon what the client requires for social networks. For instance, a customer might desire an Buy Instagram Verification method, but they could also ask for content production, post scheduling, month-to-month analytic reports, and community management.

Before you give a potential client a quote, it assists to understand what they require.

Arranging a discovery call can enable you to ask questions about the customer’s business design, target customers, marketing budget plans, KPIs, and any history of dealing with freelance social media managers to discover possible red flags. It also assists the customer be familiar with you and verify you’re an excellent fit for the job.

So what are the rough quotes for how much a freelance social media manager charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Average annual pay: $52, 613 Typical per hour rate:
  • $25.29 per hour Majority of wages variety: $36,000-$ 60,500 Leading earners(90th percentile): $ 84,500 yearly

Based upon the scope of work, you also require to choose if you will charge a per hour rate, month-to-month retainer, or another arrangement (i.e. % of income per lead produced).

Regular monthly retainers are best for long-lasting projects and will conserve you great deals of time you would otherwise spend on time tracking.

6 suggestions and best practices for freelance social media supervisor

Always keep your resume up to date

Resumes aren’t constantly needed by potential clients. Typically a strong portfolio and suggestions suffice. But in some cases they ask, so it’s great to have actually an upgraded resume readily available. You can utilize our totally free social media supervisor resume design templates to begin.

Hint: You might likewise wish to gather reviews from past and current customers to boost your track record. You can also develop case studies to promote your knowledge.

Interact with your clients

The very best way to grow a sustainable organization is to secure continuous jobs or retainers. Given that social networks is a continuous necessity, your client probably wants you to handle it regular monthly. But this can only happen if they trust you. Part of that trust is communication.

As a freelance social media manager, strong communication is your obligation. In case of any hold-ups, be prompt and transparent. Producing an extraordinary customer experience is the best method to retain current customers (and perhaps even earn a recommendation or two!).

Understand invoicing and taxes

Constantly ensure to sign written agreements with new clients, which need to contain your preferred payment terms and charges for late payments. A typical payment term is thirty days.

You might want to get invoicing software application to send out professional invoices with due dates and automatic reminders for payment. Some accounting software likewise includes invoicing together with tracking expenditures.

Don’t forget to reserve a portion of your cash for taxes. The amount of cash you should conserve will depend on your regional laws, so it’s best to speak with an accounting professional to determine the tax rate.

Use social media management tools to save time

Buying tools can help you save time while working on social media management.

A social networks management tool like Best SMM Panel enables you to arrange posts, produce analytics reports, and react to comments and DMs, all from one dashboard. And, bonus, you can ditch the spreadsheets since you won’t require them to identify trends or extract insights.

Discover more about how Best SMM Panel can assist you easily deal with several customers’ social media accounts:

Conserve time handling your social networks presence with Best SMM Panel. Release and arrange posts, find pertinent conversions, engage your audience, step outcomes, and more– all from one dashboard. Attempt it free today.


With files from Laura Wong.