Microsoft released its most recent round of advertising product updates today.
Amongst the top updates is the launch of Microsoft Store Advertisements on desktop gadgets.
The updates to Microsoft’s marketing products include:
- Microsoft Store Advertisements
- In-Market Audience Expansion
- Responsive Search Advertisements Update
Let’s dive into each update and how to make the most of each as an online marketer.
Expand Reach With Microsoft Store Ads
If you remain in the app or video gaming industry, this update is for you.
This brand-new format will display your ad in the Microsoft Store app on Windows 10 and 11 desktop devices.
More particularly, the advertisements will show in the Apps and Video gaming tabs in the shop.
Here’s an example of what Microsoft Store advertisements will look like:
Image credit: Microsoft Ads Blog Site, January 2023 A few of the advantages of the brand-new Microsoft
Store ads consist of the following: Expanded discovery of your app or video game on extra gadgets Easy project setup and management within the Microsoft Advertisements platform Compatibility with the present UET tag to track habits To begin with Microsoft Store advertisements
Microsoft Advertising account. Once authorized, you can begin utilizing this format instantly. In-Market Audiences Expand Globally This next Microsoft Advertising update is for international advertisers. Just revealed, the In-Market audience sections expanded to new markets in the Middle East and Africa. With the expansion, 71
In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia
Georgia Kyrgyzstan Africa Regions Ethiopia Malawi
Starting February 1, the just brand-new search advertisements that
Browse campaigns in tandem with Google Search projects. Google was the first to officially sunset ETAs on June 30, 2022. What To Get Out Of Microsoft Advertisements In 2023 At the end of their January
item upgrade, Microsoft teased a few highlights of what’s to come in the list below year.
From the official statement, it appears that Microsoft will continue to distinguish its ad platform from Google by focusing on the following: Regional Search ads
Marquee ads Additional vertical ads If you’re not familiar with vertical ads from Microsoft Ads, they formally debuted in September 2021. Presently, vertical ads are readily available for the following