Most Significant Obstacles Dealing With SEO In 2023 [Survey Outcomes]

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When you’re preparing your strategy for next year, it’s important to prepare for possible upsets and obstacles ahead.

This year, SEO professionals conquered difficulties postured by a lack of resources, concerns with technique, and the capability to scale procedures.

Looking ahead to 2023 and beyond, our State of SEO report finds practitioners prepare for machine learning and AI, Google updates, and the deprecation of third-party cookies to lead the way as the best shifts in SEO.

In this post, we’ll sum up key information points from our report, emphasize three significant challenges in specific, and look at pertinent SEO patterns that can assist in your method advancement.

Lastly, we’ll talk about the implications developments in artificial intelligence and AI has on search marketing. Will this new search innovation pose a challenge for you and your organization? Continue reading to discover what our professionals state.

All of the insights here are driven by our first-party study data in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the greatest SEO difficulties over the last 12 months, respondents stated:

  1. Lack of resources (14.9%).
  2. Strategy problems (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related issues (11.2%).
  5. Alignment with other departments (10.7%).

Budget cuts fell from the primary challenge SEO experts dealt with in 2021 to number 6 this year.

Nevertheless, the reality that lack of resources and scaling processes were top challenges in 2022 recommends that 2021’s budget plan cuts had an enduring impact.

Looking ahead to prospective threats in 2023, we asked participants to choose up to 3 “most significant shifts” and market modifications in SEO. Here are their top responses:

  • Artificial intelligence and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for talent (11.5%).

Elements SEO professionals are enjoying as emergent factors are:

  • Machine learning and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Typically Deal With Limited Resources

Lack of resources can be found in as the leading obstacle faced by SEOs in 2022.

There’s little doubt that the market is feeling the impacts of spending plan cuts sustained in 2021, though another reason for the limited resources is that many SEOs aren’t working with large groups.

Over 40% of participants report working with a group of 10 or less members, while approximately 5% said they work by themselves.

Adding brand-new staff member may show hard in the next year or more.

The State Of SEO Report goes into much deeper detail about the challenges facing SEO specialists and what they’re stressed over next year.

Recent And Continuing Growth Might Show Challenging

Several of the SEO shifts forecasted for 2023 and beyond are potential obstacles to growth.

Current and continuing growth may show difficult without the ability to scale as a group, and competitors for talent is anticipated to be a major cause for issue over the next 2 years.

Deprecation of third-party cookies makes it hard for SEO pros and online marketers to sustain current growth, as they’ll be expected to provide the same or much better results with less information.

Strategy Is An Issue For Many SEO Pros

SEOs listed method problems as one of their greatest difficulties over the last 12 months.

Technique concerns might show that SEO specialists are struggling to show their ROI (roi).

While over half of SEO professionals (58.0%) we surveyed reported an increase in the ROI for their work, lots of had a hard time to show ROI, and 29% of SEO experts reported feeling ambivalent about their ROI.

In our chapter on Winning Methods And Measuring SEO Success, we talk about how ROI problems are frequently the result of a disconnect in between a brand’s target goals and the information being tracked.

SEO Pros Expect Artificial Intelligence And AI To Have A Big Impact

Topping the list of most significant shifts over the next two years, as prepared for by SEO pros, is machine learning and AI.

In addition, machine learning and AI were the leading responses when SEO pros were asked to rank what they believe will be the most important emergent consider 2023.

To understand better why machine learning and AI are at the top of everybody’s minds, we relied on our internal professionals to get more context.

Shelley Walsh, the SEO material strategist at SEJ, does not see AI and artificial intelligence being able to replace human decision-making at any time soon. Even more, she doesn’t advise relying too heavily on AI-powered tools for producing material:

“As a disruptor, I can’t yet see AI being able to change critical decisions and options where there are several routes to take, and you have to decide based upon competence. The tool is only as excellent as the person driving it. At the moment, there is a flood of tools powered by GPT-3.

These are great for low-end volume material, such as item descriptions, however they widen the divide and elevate well-researched idea leadership quality material. As niches online become filled by AI-spun material, the quality will be the only method to stick out. Ultimately, overuse will just have a harmful effect.”

To see all of the first-party survey data and find out more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel