Today’s Ask An SEO question originates from Kayle from Cape Town, who asks:
Google reveals 314 of my web sites pages are indexed, however Ahrefs only shows 260 internal pages and Semrush just shows 220. What does this imply? How can I precisely cross-check whether all my pages are indexed?
Whoever said “numbers don’t lie” never dealt with a modern-day analytics program– or, any program that tries to emulate what Google is doing. Those programs lie all the time.
However the lies aren’t dubious.
None of the tools we utilize are trying to deceive us into thinking we have different results than we do.
Understanding how a tool works, what it is measuring, and how to best read those measurements is a vital skill for any digital marketer.
So, how do you understand the differences in between diverse results in different tools?
Take a look at The Tool’s Source
The initial step in comprehending how to comprehend arise from multiple tools is to understand the tool you are utilizing.
Where does that tool pull its information?
How does it pull information?
Is the information going to be precise or more of a trend gauge?
For instance, new SEO pros are regularly stunned by the variations when taking a look at Semrush’s traffic estimates vs. numbers in Google Analytics.
But if you comprehend how each tool gets its information, its correct usage becomes self-apparent.
Semrush’s traffic analysis is based upon the variety of keywords a site ranks for and a price quote of just how much traffic each keyword will bring.
This is extremely inaccurate when seeking to compare outright data for websites.
If you are trying to find traffic patterns gradually, Semrush is one of the best tools out there for competitive analysis.
But I would never use it to measure the traffic on a website where we have access to Google Analytics, due to the fact that Google Analytics measures the actual visitors to a site.
Semrush price quotes traffic; Google Analytics measures traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the question at hand.
If I am attempting to understand the variety of indexed pages for a website I control, I’m just going to count on data from Google Search Console. Why?
Google Search Console (GSC) is the only tool of the 3 in question that measures the number of pages are indexed vs. approximates the variety of indexed pages.
Is Google Search Console always completely remedy? No.
However in nearly every case, GSC will provide a more accurate representation of the number of pages are really indexed.
Both Semrush and Ahrefs offer the option to connect your GSC data to your account.
This makes the information from those tools more precise on your website.
This does not suggest that the varieties of rivals’ websites– or sites where you do not manage the Google Search Console– are going to have more precise lead to Ahrefs or Semrush.
However if you need competitive analysis, Ahrefs and Semrush are the best way to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I don’t think that’s required.
Google is the location you want all of your pages indexed.
Google Browse Console was produced that function.
It’s the only source of initial information you have when it concerns Google’s index, because search operators do not return accurate results and haven’t for a long time.
It is necessary for digital online marketers to comprehend what a tool does, where its information originates from, and the best way to utilize it.
So far, I have not seen an AI that is a substitute for an eager marketing mind equipped with the knowledge of how the community works.
So prior to you run an analysis, understand the tool and what it is best used for.
You’ll be a much better digital online marketer if you comprehend what you are determining, how, and why.
Featured Image: Dikushin Dmitry/Best SMM Panel